DIGITAL DISPLAY. SOCIAL MEDIA. SEM. PRINT.
OBJECTIVE: DECREASE COST PER HIRE
WHILE INCREASING HIRES
Malone Powered by CRST is a trucking staffing agency focused on placing jobs for owner operators, lease purchase and small fleet trucks.
Upon partnering with AMG Driver Recruitment, Malone saw the need to increase the number of driver hires per month across the eastern half of the U.S., with focus on Midwest and Southeast. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires. The AMG Driver Recruitment team presented a strategy that showed the client that direct leads would be more effective while still satisfying the need for quantity of leads.