THE OBJECTIVE
FreightBull is recognized provider of transportation solutions for all major modes, including Truckloads (Van, Reefer, Flatbed), Intermodal, and Expedited.
FreightBull was facing a well-known problem in the transport industry –lack of reliable and experienced truckers. Because of irresponsibleness with the company equipment, some drivers needed to be replaced fast as well.
Based on an in-house built AI software and research, the TransportationCode team presented a strategy that showed the client how better audience targeting, messaging and tactics could directly drive professional drivers to FreightBull from day one.
RESULTS
- Over 70 applications in the first month
- Nearly 600 applications in the following 5 months
- 30 successful hires in 6 months
- All of the 30 hired drivers have at least 3 years of active experience
- Average cost per hire = $193
- Savings of $15,210
