THE OBJECTIVE
IDS Express is family-owned transportation company, operating regionally.
They partnered with TransportationCode because of their drivers shortage, which hurted the profits. Because of the shortage, IDS Express had to delegate loads to other companies, which was the biggest problem they were facing at the time.
The TransportationCode team presented a strategy that showed the client how better audience targeting, messaging and tactics could directly drive professional drivers to IDS Express from day one. A strategy proven to work over and over again.
RESULTS
- 40% decreased cost per successful hire
- 50 applications in the first month
- Over 170 applications in the following 3 months
- 7X more hires per month than other vendors/job postings used
- Average cost per driver hired = $185
- Savings of $69,000
